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Navigating “The learning Curve”
Website optimization is the first step in promoting your website. Those with foresight and deeper pockets will have a SEO-savvy webmaster build the website that is optimized from the start.
Otherwise, a website may need a SEO-facelift later to help it be digestible to the search engines - and to make it obvious to the search engines that the keywords you are trying to be found under are truly relevant to your website.
Like any specialty, performing website optimization involves skills, special tools, and a willingness to keep up with current changes in the market.
The terms used in SEO can be overwhelming at times, especially for the “Newbie” internet marketer but; don’t let it be like “Little Miss Muffet” who the “Internet Spiders” frightened away. (:
So just what is search engine optimization and do you have to use it? The answer to why you have to use it is an easy one. You need search engine optimization to be number one, or maybe at least make your site income generating.
Website optimization is simply the art and science of building web pages that provide the most relevant answers to the various queries that people make when they use a search engine such as Google ,Yahoo and MSN.
For more details on Search Engine Optimization go HERE now.
The combination of advertising, promotion and proper use of the various tools are the elements that will determine your website a success or failure.
Here are brief descriptions of just a few of the terms that you will come across in your daily searches on how “To get traffic to your Website”
- Niche Markets One of the best ways to increase sales is by targeting specific audiences that are interested in the products you have to offer. This form of marketing is called Niche Marketing. In order to target specific groups, you will need to evaluate the types of people who will most likely buy from your site, where to find these groups, and how to market to them.
- Meta tags are lines of code and are located in the “head” section of your web page. These lines of code, even though they are not displayed by your browser, are very useful when providing additional descriptive information about your web page.
- HTML is the abbreviation for Hypertext Markup Language. It is a special code used for the creation of websites, and most Web designers know it, or they know a program that creates HTML for them. HTML can be a little frustrating and difficult to actually understand.
- CSS is a new option for website designers that have been using HTML and tables for most of their web designing careers. Of course, it is a huge change and requires learning a new language and skill, however most people are saying CSS is worth it and it will give you more control, options, and is easier to edit.
- PPC advertising, also known as (pay-per-click) allows website owners to get laser-targeted visitor traffic to their websites without having to stretch their budgets too far. It is one of the most popular ways to get additional traffic to your website that are used today. PPC advertising works on the following premise: that you only pay when the advertising has done its job. Essentially, you bid on certain strategic keywords or key phrases with search engines such as Google, Yahoo or MSN. If you win the bid for that term your website ad will come up high on the list of advertisers when those keywords are looked for in any online search.
- Google AdSense has been revolutionary in terms of providing a way for webmasters to earn revenue from their web sites, particularly for smaller businesses.
Remember your main focus is getting yourself in the first page and better yet in the top half of the page will ensure that your site will generate public awareness of your site’s existence and subsequently generate more traffic, traffic that could lead to potential income and business.
For more detailed information visit HERE
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